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Fashion of 2009 Jewelry & Ornaments in Yiwu Market

In spring of 2009, the fashion jewelry & ornaments of Yiwu does not solely emphasize on luxury and perfection, while variety of styles and mix of materials are warmly welcomed. After years of fashion developing, jewelry and ornaments are not only the privilege of rich people, which are more leisure and widely accepted by general people. It is known that in spring of 2009, platinum and K-gold are still prevailing in Yiwu market. The former is displaying its unique elegant and noble temperament, and the latter can go well with almost all kinds of materials, both of which are favorably adopted by fashion designers. As for popular colors, on one hand single color still leads the fashion in 2009, such as black, white and glaring grey, on the other hand rose gold, black gold and colorful gems are becoming the key of jewelry and ornaments fashion in this spring and coming summer.

The design of Yiwu jewelry wholesale and ornaments displays various styles with great creativity. As for fashionable factors, jewelries and ornaments returning to the basics are preferred by customers. Patterns and colors of feather, moon, star, flower, leaf, butterfly, bee, seashell and colorful gem are widely used in designing of jewelry and ornaments. Mix match of materials of diamond, agate, pearl, platinum, K-gold, feather and lace is prevailing the fashion in 2009.

Zhou Xiaoguang from Yiwu: Queen of Costume Jewelry

Zhou Xiaoguang knows a thing or two about surviving hard times. As a girl of 17, she left her poor Chinese village to make a living as a peddler. She sold embroidery hoops,needles and patterns, hefting a 100-kilogram sack as she moved by train from town to town.
Today she is a millionaire owning the world's biggest maker of costume jewelry. Her company, Neoglory Holdings Group, employs 4,000 workers in a vast factory complex in this trading hub three-hour drive from Shanghai.
The company is just 14 years old – Zhou Xiaoguang is not inclined to throw in the towel over something as trifling as a global financial crisis. To the contrary, she said the crisis is a chance to snap up faltering rivals, shift into new markets and move up the industry chain from maker of costume jewelry to designer, retailer and marketer.
“It's a difficult time but it's an opportunity too and we are ready to take advantage of it,” said Zhou, dubbed the “queen of costume jewelry” by a Chinese newspaper. “We are the top company in China in this industry.” Zhou said proudly.
That proud attitude is common in Yiwu entrepreneurs these days. China may be going through its sharpest downturn in years, with exports crashing and millions thrown out of work, but many Yiwu companies see it not as a disaster to moan about but an opportunity to seize.
Ms. Zhou is taking advantage of the crisis to sharpen Neoglory's competitive edge. The company started off as a simple low-cost manufacturer, knocking off cheap rings, bracelets and necklaces from copied foreign designs. Now it has 600 of its own stores around China, with plans to open 2,000 more in the next two years.
It has 300 designers producing more than 100 new designs a day. It has teamed up with diva Celine Dion to produce a new line of high-end jewelry. It has formed an alliance with Austria's luxury brand Swarovski to use its crystal in Neoglory products. Once a “hidden champion,” Neoglory now aspires to protect itself from economic ups and downs by becoming an enduring brand of its own, with an air of quality and romance.
With demand for Neoglory jewelry dropped by half in Europe and the United States, the company is shifting its export focus to emerging markets such as Russia, South America and Middle East. Like other Yiwu manufactures, Zhou is also putting more emphasis on the domestic market, which now accounts for 60 per cent of its $340-million annual sales, up from 40 per cent five years ago.

Rather than churning out more jewelry, Zhou said, “We have to improve design, research and processing.” To that end, she travels all over the world for trade shows and visits jewelry factories looking for new ideas. This month she is going to Switzerland. Next month she is off to the United States for the speech about investing and the economy delivered by Warren Buffett.
Zhou said that financial crisis is a chance for Yiwu companies to mature, going beyond the low-tech and labor-intensive model to lift Yiwu into a more thriving market. “Companies with good capabilities and determination can survive and even refine their skills for the better,” she commented in an interview.

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09 Fashion Trend of Jewelry and Accessories

It is widely believed that the year 2009 is the turning point of fashion trend in jewelry and accessories. Then how would the wind shift its direction? Onccc, after researching in the Yiwu International Trade Mart, has concluded that ‘Simplicity, Individuality, Exquisiteness’ would be the major characteristics of 2009 jewelry & accessories.
In 2009, most jewelry and accessories will feature scarlet, black, white or sapphire as single color. Black and white, in particular, would dominate the fashion stage in short term. Lots of international brands have made grayish black as basic color for their products, aiming at fully displaying the feminine flavor of ladies while creating trendy temperament. Soft colors such as white and pink are matched with cool black, as metallic luster is still highly in favor.
This year, fashion leans toward loose style and smooth line. As a result, big and irregular rhinestones become quite popular, among which round, pear-shaped, square, oval and heart-shaped rhinestones share a large market. Mirror finished or polishing of metallic surfaces also wins the gratification of customers.
Fashion changes fast, yet it enables people to integrate popular elements in the past and the present. Retro wave surges again and again. In 2009, simple and natural jewelry and accessories, considered to bring frank and amiable air, become the most favored.
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Booming Health Jewelry Industry in Yiwu market

Recently, the health jewelry industry enters a peak season. Take a look at Jewelry & Ornaments district of Yiwu International Trade Mart, health jewelries are hot sold both in domestic and foreign trade. According to the market management, the natural pearl product sale is rising gradually. This kind of product is made of natural pearl with elegant, fashion and beautiful design, thus catch many customers' eyes. Pearl necklaces, rings, bracelets and eardrops which are displayed in the booths are popular, and lots of customers come from Europe and America all reach agreement with merchants and place orders gradually.
In addition, more and more merchants begin to sell health jewelry due to its various designs, colors and environment-friendly produce, which is deeply favored by Hangzhou and Shanghai purchasers etc. Some bracelets in jewelry booths are often sold quickly in the morning. What is worth mentioned, some jewelries which used for special parts such as navel ring (button), forehead, nose lips etc are also sold well in foreign trade business.

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Yiwu Jewelry Market Trend Rebound Strongly

Since the upcoming of autumn, Yiwu jewelry autumn new arrival is blooming both in export trade and domestic market with a strong trend rebound. Acquired from yiwu jewelry market, the main summery leading jewelries such as jade agate products, pure silver jewelry shows a low sale while the autumn jewelries like the high and middle graded sweater chains become more and stronger in selling. Tibet ornaments and imported niello silver and other products become the main light spot in recent sales and Tibet necklace, waist chains, pendant and niello silver rings are purchased by European countries and domestic cities. Traditional and exaggerate personal products goes in a rising selling with a brighten future. In addition, the price of yiwu jewelries is basically keeping in a steady stage with slight flotation.

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Yiwu Jewelry Sale Enjoys Prosperity in March

Spring of 2009 is prevailing now, and We knows from Jewelry area of Yiwu International Trade Mart that though raining days had been lingering for a period before, sale of Yiwu jewelry is having great prosperity in March. The peak period for jewelry sale starts.
Hand jewelry is hot in sale in Yiwu market.

In a booth in District C, Yiwu International Trade Mart dealing in hair clips, various styles and designs of hair clips are attracting many customers’ eyes. As the sellers introduced, most of the products sold in this shop are produced by their own factory. In 2008 their factory was also influenced by the international financial crisis. Confronting with difficulties, they actively adjusted the marketing concept and made innovations of products according to the varying market demands. The new design of hair clip imbedded with crystal beads are well-received by customers. As the products are upgraded and added value increased, sales of jewelry were also greatly pushed.

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